Media Operations, Broadcast and Digital commission at Festival della Serie A
🇮🇹 ⚽ An intense afternoon in Parma for Festival della Serie A. 🟦
I was invited by Luisella Fusco and Lega Serie A to take part in the Editorial & Social, Media Operations & Broadcast, Digital commission, four and a half hours inside the Benedictine library of San Giovanni Evangelista.
The full run of sessions:
📱 Social Media & Content
Season recap and AI in content creation with Antonio Caianiello, then the Creator Economy meets Football round table with Mattia Fontana (Juventus), Stefano Perazzo (Inter), Mariano Angelico (Udinese) and creator Agnese Nespoli.
🎙️ My bit: I asked the clubs where YouTube sits in the platform mix, drawing on the tracking platform I built for the top clubs across Europe's big five leagues. Short version, Inter posts video every single day, Roma runs a different model, and YouTube is now the highest direct-monetisation channel for several of them. YouTube Football Tracker
🛰️ Media Operations & Broadcast
Intro by Luisella Fusco, production innovation with Andrea Mazzola, the private 5G test at San Siro with Carlo Di Tullio (Milan), and RefCam 2.0 with Carsten Voßkühler (Riedel).
🎙️ My sessions: I moderated the Ecosistema Dati round table. With Edoardo Degli Innocenti (Kama.Sport) and Alice Cirimelli on owning and certifying Serie A's data, and with Leigh Maxwell (Hawk-Eye Innovations) on advanced semi-automated offside, 3D officiating and the AR feed built for a Gen Z audience.
🖥️ Digital
Serie A Digital Platform and the Club Programme with Simone Cevasco (Lega Serie A) and Andrea Marini (Deltatre).
One line to take away: in five years Serie A has built a stack it now owns end to end, from the tagging room at Lissone to a certificate on a single event.
Full write-up coming on A guy with a scarf.
Grazie Luisella Fusco and the Lega Serie A team for the invitation, and the lovely Cena di Gala.
Mirko Mastropietro
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A guy with a scarf is collaborating with Dolby OptiView - Enabling live sports experiences that engage and captivate fans.