CazéTV Snaps Up All 104 FIFA World Cup 2026 Matches for Free YouTube Streaming in Brazil

How Casimiro’s meme-driven YouTube channel, backed by LiveMode, outflanked Globo to claim every 2026 World-Cup match—and what that tells us about the future of free, creator-led sports broadcasting

And again, late night editing and fact checking… Maybe I should stop using the internet after 7pm.

I found a great post from Dawid Prokopowicz on Linkedin last night and had to dive deep immediately.

I am very curious to see how this develops and it will also impact traditional sport production and distribution.

Quite a shock for the traditional sports media ecosystem, you will read a lot about this today both from people like me and journalists in wider media and specialized media, for whatever the hype this generate just keep it cool, it’s historic I agree but it may not mean that in 4 years this will be the only way sport will be sold and seen.

Calma…

1 – The Sunday Shock

Brazilian sports media had spent months guessing how FIFA would slice the newly expanded 2026 World-Cup rights. Most bets said Globo would protect its monopoly, perhaps letting a streaming partner share crumbs. Instead, CazéTV hijacked its Club-World-Cup pre-show on 13 July 2025 to rewrite the script.

• What happened: Casimiro Miguel told viewers, “Em 2026 a Copa inteira é com a gente—de graça, no nosso canal.” The creator-run channel will carry all 104 matches live and free.

• Immediate fallout: NaTelinha and Terra blasted “rasteira na Globo” (“trip-up for Globo”) alerts; X (Twitter) trends pivoted from Chelsea-PSG to “CazéTV 104 jogos.”

• Scale of the grab: The previous digital record was 22 matches (Qatar 2022, also CazéTV). Jumping to 104 multiplies inventory five-fold and elevates a YouTube brand to primary broadcaster of Brazil’s biggest event.

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2 – Why This Is Historic

Brazil’s World-Cup viewing experience has been chained to cable boxes and rooftop antennas since the Pelé era. CazéTV’s deal severs that cord and signals a cultural power shift.

• First full tournament outside pay-TV and antenna: Any phone that runs YouTube will now show every game—no need for Globo signal, or subscriptions.

• Digital records back the bet: CazéTV’s Brazil × Croatia stream in 2022 peaked at 6.9 million devices—the largest live audience in YouTube history—convincing FIFA a pure-digital partner can carry the load.

• Cultural marker: The channel’s meme-laced sofa talk embodies Gen-Z fandom; granting it the World Cup rubber-stamps a new definition of “broadcasting.”

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3 – How the Rights Were Won

Brazilian rights deals are famously Byzantine, but one agency now sits in the cockpit.

• LiveMode’s inside track: FIFA renewed LiveMode as exclusive Brazilian sales agent in April 2024. LiveMode split the property into a 52-match linear bundle for Globo and a 104-match digital block for its own channel.

• Market-rate pledge: LiveMode insists CazéTV paid full freight—industry chatter puts the fee near US $70-80 million—blunting conflict-of-interest claims.

• Globo’s calculation: The broadcaster chose to defend Brazil’s prime-time matches on free-to-air TV, sacrificing volume to cap spiralling rights costs.

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4 – What Viewers Actually Get

FIFA wanted reach; CazéTV is promising ubiquity, interactivity and spectacle.

• Distribution – Core: YouTube 1080p/4K HDR with DVR, live chat and multicam.

• Distribution – FAST: Samsung TV Plus, LG Channels, Pluto TV and Mercado Play carry a 24/7 CazéTV feed.

• Distribution – New for 2025-26: Prime Video and Disney+ add the channel as a free rail, planting CazéTV inside two SVOD juggernauts.

• Talent: Casimiro anchors every Brazil game and the final; Ronaldo, Romário, Formiga and streamer Gaules rotate as pundits.

• Tech & features: 4K HDR for Brazil matches and knock-outs; a constant “Tática” cam; a “Torcida” feed of TikTok-style reactions; real-time polls that can hijack half-time talking points.

• Audience ambition: The internal target is seven million concurrent devices on at least one Seleção fixture—about ten Kantar-Ibope ratings points.

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5 – The Club-World-Cup Dress-Rehearsal

The 32-team 2025 Club World Cup became CazéTV’s live-fire test of scale and sponsorship pull.

• 17 Mar 2025 – Toe in the water: CazéTV sublicensed 39 of 63 matches from DAZN, focusing on Flamengo, Palmeiras, Fluminense and Botafogo.

• 14 May 2025 – Full takeover: Sponsor pressure pushed DAZN to open the entire slate; CazéTV built pop-up studios in Orlando, Vegas and New Jersey and a 4K hub in São Paulo.

• 13 Jul 2025 – Proof of concept: The Chelsea × PSG final peaked at five million concurrents (this is what I remember I think I saw - please let me know if you ahev seen any official statement); mid-stream CazéTV revealed the World-Cup coup, turning the match into a launch pad.

• The lesson for FIFA: A month-long, 32-team tournament delivered free on digital can court sponsors without cannibalising linear TV—blueprint confirmed for 2026.

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6 – Questions Still Open

Even blockbuster rights deals leave loose threads.

• Financial transparency: FIFA and LiveMode haven’t published fee details or ad-sales guarantees.

• Ad-sales model: LiveMode holds global digital inventory; will CazéTV sell local Brazilian spots or bundle into worldwide packages?

• Redundancy routes: If YouTube falters, does FIFA+ or another FAST partner take over? No contingency announced.

• Regulatory glare: Brazil’s competition watchdog (CADE) hasn’t opined on LiveMode’s dual agency-and-broadcaster role; scrutiny could still emerge.

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7 – Why It Matters Beyond Football

The ripple effects extend from ad markets to global rights strategy.

• FAST momentum: Omdia forecasts Brazil’s FAST revenue will triple to US $303 million by 2029—a boom CazéTV is positioned to dominate.

• Benchmark for other sports: Globo’s reclaimed 2026 Formula 1 rights mirror the World-Cup split—linear exclusivity for marquee races, digital simulcasts elsewhere.

• Creator-led rights grab: A personality-driven brand, armed with agency muscle, has outbid legacy broadcasters for Tier-1 rights; reach and reliability have become the new currency.

• Global precedent: Rights-holders from UEFA to CONMEBOL are watching; future Champions Leagues or Copa Américas could adopt similar creator-centric distribution.

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Sources

NaTelinha – “CazéTV supera Globo e anuncia que vai transmitir Copa do Mundo em 2026”
https://natelinha.uol.com.br/televisao/2025/07/13/cazetv-supera-globo-e-anuncia-que-vai-transmitir-copa-do-mundo-em-2026-228541.php

Terra – “CazéTV anuncia transmissão de todos os jogos da Copa do Mundo de 2026”
https://www.terra.com.br/esportes/futebol/copa-2026/cazetv-anuncia-transmissao-de-todos-os-jogos-da-copa-do-mundo-de-2026,df3d992b81dbb9991c77c1d82e4c584b092wjyts.html

CNN Brasil – “CazéTV vai exibir os 104 jogos da Copa do Mundo 2026”
https://www.cnnbrasil.com.br/esportes/futebol/futebol-internacional/cazetv-anuncia-acordo-para-transmitir-copa-do-mundo-de-2026-na-integra/

Lance! – “CazéTV anuncia acordo para transmitir a Copa do Mundo de 2026”
https://www.lance.com.br/fora-de-campo/caze-tv-anuncia-acordo-para-transmitir-a-copa-do-mundo-de-2026.html

SportBusiness – “LiveMode’s FIFA love affair continues with 2026 World Cup sales mandate”
https://www.sportbusiness.com/news/livemodes-fifa-love-affair-continues-with-2026-world-cup-sales-mandate/

UOL – “CazéTV fecha com DAZN e vai transmitir Super Mundial de Clubes”
https://www.uol.com.br/esporte/colunas/allan-simon/2025/03/17/cazetv-fecha-com-dazn-e-vai-transmitir-super-mundial-de-clubes-no-brasil.htm

UOL – “Mundial de Clubes: Globo e CazéTV terão 100 % dos jogos”
https://www.uol.com.br/esporte/ultimas-noticias/agencia/2025/05/14/mundial-de-clubes-globo-e-cazetv-tem-novo-acordo-e-vao-transmitir-todos-os-jogos-sem-divisao.htm

Games Magazine Brasil – “World Cup on CazéTV was chosen as best YouTube production in the world”
https://www.gamesbras.com/english-version/2023/6/15/world-cup-on-cazetv-was-chosen-as-best-youtube-production-in-the-world-38000.html

C21Media – “Samsung TV Plus and YouTube channel CazéTV to offer more live sports programming in Brazil”
https://www.c21media.net/news/samsung-tv-plus-and-youtube-channel-cazetv-to-offer-more-live-sports-programming-in-brazil/

C21Media – “CazéTV and its Club World Cup coverage join Disney+ in Brazil”
https://www.c21media.net/news/cazetv-and-its-club-world-cup-coverage-join-disney-in-brazil/

Advanced Television – “Forecast: Brazil to take third place in FAST revenue”
https://www.advanced-television.com/2024/10/28/forecast-brazil-to-take-third-place-in-fast-revenue/

SportBusiness – “Globo hammers out details of 2026 World Cup rights package”
https://www.sportbusiness.com/news/globo-hammers-out-details-of-2026-world-cup-rights-package/

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What is CazéTV?